Beauty retailer Sephora launched 'Brave Spaces' in honor of Pride Month. Brave Spaces is a home for expression, inclusivity, and community. The space aims to create a serene and supportive atmosphere through the trained Sephora staff, inviting the LGBTQIA+ community to be fully and safely themselves.
Brave Spaces will be activated during the Toronto, Vancouver, and Montreal Pride Parades. The activations will offer free 15-minute flash pride makeup looks and removal after the parade. Brave Spaces aims to provide support for the queer community year-round and to be a safe space for people to celebrate their unique beauty. Sephora will host three events in Toronto, Vancouver, and Montreal, inviting LGBTQIA+ individuals and their allies to visit the Brave Spaces at the local markets.