Mutti has taken tomato love to new heights with its 'Make it Mutti' sensory dining experience at London’s iconic Saatchi Gallery. For three nights guests were transported to the sun-soaked fields of Parma, Italy—home of the famed Mutti tomatoes—through a sensory dining experience culinary adventure. Hosted by Italian chef Gennaro Contaldo, the immersive event mixed mouthwatering dishes with cutting-edge projection mapping, showcasing the life cycle of the tomato in spectacular style.
The three-course feast turned dining tables into living canvases, with visuals of Mutti’s tomatoes growing, ripening, and reaching their flavourful peak. Diners devoured a tomato millefeuille, mascarpone tortelloni, and a show-stopping tomato-shaped panna cotta, each dish made with Mutti and paired perfectly with stunning visual storytelling.
This wasn’t just a dinner—it was a celebration of Mutti’s 120-year heritage and commitment to sustainability, with CEO Francesco Mutti on hand to share stories of the brand’s deep-rooted values. Blending tradition and innovation, Mutti reminded everyone why they’re not just any tomato brand—they’re the tomato brand. With a legacy like theirs, one thing is clear: when it comes to tomatoes, you need to Make it Mutti.
Sensory Dining Experiences
'Make it Mutti' Spotlights Tomato Tales, Tech & Taste
Trend Themes
1. Sensory Immersive Dining - By integrating cutting-edge projection mapping with traditional dishes, sensory immersive dining elevates culinary experiences to a new level.
2. Culinary Storytelling - Transforming dining tables into interactive canvases, culinary storytelling weaves visual narratives that enhance the enjoyment of food.
3. Eco-conscious Gastronomy - Celebrating heritage and sustainability, eco-conscious gastronomy reinforces the importance of sourcing and tradition in modern cuisine.
Industry Implications
1. Event Planning - Event planners can explore new dimensions of engagement by incorporating sensory, visual, and culinary elements into their experiences.
2. Hospitality - The hospitality industry stands to revolutionize guest experiences by adopting immersive dining practices that combine technology with tradition.
3. Food and Beverage - Food and beverage brands can differentiate themselves by creating unique, narrative-driven dining events that highlight their product stories and values.