Murad's new sensitive skin collection spotlights fermented heartleaf extract to help all skin types—including eczema-prone skin—experience relief from itching, redness, dryness, tightness and other forms of discomfort. In the range, consumers with reactive or sensitive skin will find calming, soothing and refreshing solutions like a face cleanser and a body cleanser, plus a serum that boosts radiance without resorting to exfoliation and a comforting, replenishing cream.
Heartleaf, known for its anti-inflammatory and soothing properties, is a popular ingredient in Korean skincare routines, where it helps calm sensitive skin and reduce redness. North American brands and consumers have embraced emerging ingredients like heartleaf and a gentle, consistent approach to skincare over harsh, high-intensity treatments.
Alongside heartleaf, the Soothed & Improved Sensitive Skin Bundle features formulas with ceramides, microalgae and fermented beta-glucan.
Instantly Calming Skincare
Murad's New Sensitive Skin Collection Soothes with Heartleaf
Trend Themes
1. Fermented Botanicals - The incorporation of fermented heartleaf extract in skincare highlights a growing trend towards leveraging fermentation to amplify botanical benefits.
2. Sensitive Skin Solutions - Products specifically formulated for reactive or eczema-prone skin are gaining popularity as consumers seek specialized solutions for skin discomfort.
3. Gentle Skincare Regimens - A shift towards gentler skincare routines prioritizing hydration and soothing ingredients over aggressive treatments is emerging among consumers.
Industry Implications
1. Skincare - The skincare industry is seeing an infusion of innovative products that address specific skin concerns with gentle, natural ingredients.
2. Beauty & Personal Care - Within the beauty and personal care sector, there is a notable trend towards products that cater to sensitive skin and avoid harsh components.
3. Health & Wellness - The health and wellness industry is expanding to include skincare products that not only enhance beauty but also improve overall skin health through soothing and calming formulations.