Japanese cosmetics company Shiseido recently launched a campaign called 'Rouge-Rouge Kiss Me' that helps people send a kiss, virtually, to one another.
The experience is optimized for smartphones and has users visit the campaign site via a mobile device in order to choose from one of 16 lipstick shades from Shiseido. From there, users are able to kiss the screen of their phone in order to make an imprint that can be sent to a loved one.
As well as offering a unique way for people to send sweet messages to one another, Rouge-Rouge Kiss Me spotlights the brand's products in a novel and interactive way. In order to engage young female consumers, many cosmetics companies are experimenting with apps and Snapchat makeup filters as a way to help women preview products.
Kiss-Sending Campaigns
Shiseido's 'Rouge-Rouge Kiss Me' Showcases 16 Lipstick Shades
Trend Themes
1. Virtual Kiss Campaigns - Beauty brands can launch virtual kiss campaigns to engage their consumers in a novel and interactive way.
2. Mobile-optimized Experiences - Optimizing brand experiences for mobile devices can lead to a wider reach and increased engagement.
3. Augmented Reality Makeup Filters - Makeup brands can use augmented reality filters to help women preview products and increase sales.
Industry Implications
1. Cosmetics Industry - Virtual kiss campaigns and mobile-optimized experiences offer innovative ways to engage consumers with beauty products.
2. Mobile Technology Industry - The use of mobile technology and augmented reality filters presents new business opportunities for beauty and makeup brands to reach a wider audience.
3. Social Media Industry - Virtual kiss campaigns and augmented reality filters can drive engagement and social sharing on social media platforms, offering opportunities for social media companies to partner with beauty brands.