'Seltzer Land' is the name of a hard seltzer festival that was set to make stops in Minneapolis, Chicago, New York City, and Seattle throughout the spring and summer months of 2020. The current health pandemic has surely made a dent in those plans.
As an experience, however, 'Seltzer Land' is still indicative of the growing popularity and excitement surrounding the low-alcohol drink in North America as a whole. The festival featured over 100 different varieties of hard seltzer, live music, and snacks.
'Seltzer Land' was organized by Cannonball Productions who has been also credited for events like The Beer and Bacon Classic, Taco Takeover, and various winery tours in the Midwest.
Touring Hard Seltzer Festivals
Seltzer Land Was Planned to Tour the States in Spring/Summer 2020
Trend Themes
1. Growing Popularity of Hard Seltzer - Disruptive innovation opportunity: Develop innovative flavors and unique brand experiences to cater to the increasing demand for hard seltzer.
2. Festivalization of Alcoholic Beverages - Disruptive innovation opportunity: Organize unique and immersive festivals around specific alcoholic beverages to create memorable experiences for attendees.
3. Expansion of Low-alcohol Drink Market - Disruptive innovation opportunity: Capitalize on the rising trend of low-alcohol drinks by creating new product offerings that cater to health-conscious consumers.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Develop innovative and healthier alcoholic beverage alternatives to tap into the growing market of health-conscious consumers.
2. Event Planning Industry - Disruptive innovation opportunity: Create unique and immersive event experiences that cater to specific beverage niches, attracting a passionate and engaged audience.
3. Concert and Music Event Industry - Disruptive innovation opportunity: Collaborate with beverage brands to incorporate unique tasting experiences and beverage pairings into live music events, creating a memorable fusion of entertainment and refreshments.