Swiss clothing and footwear brand Suede promote their ‘killer’ suede leather jackets a little too literally.
An attractive woman wearing the aforementioned suede leather jacket sits on the side of the bed loading up a riffle with bullets with a sinister look on her face while a naked guy (presumably one she just had sex with) lies behind her on the bed.
I am not sure this is the best way to get men to buy their girlfriends or wives one of those jackets....
The ad was photographed by Oliver Nanzig for KSB/SJ (Zurich, Switzerland) with art director Charles Blunier and copywriter Adrian Hoenicke.
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Trend Themes
1. Controversial Advertising - There is a trend of companies using shocking or controversial ads to grab attention and generate buzz, although it can be risky and potentially damaging to their brand.
2. Leather Suede Clothing - Consumers are showing an increased interest in suede leather clothing and accessories, creating opportunities for companies to innovate in design and production methods for this material.
3. Gender Stereotyping in Advertising - As more consumers push back against gender stereotypes in media, there is a trend of companies rethinking their advertising strategies to avoid offending or alienating potential customers.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the trend for leather suede clothing by expanding their product lines and experimenting with new styles and designs to attract customers.
2. Advertising - As companies look for ways to stand out in a crowded market, there are opportunities for advertising agencies to use bold and unique strategies to capture consumer attention and build brand awareness.
3. Marketing - Marketing professionals can create innovative campaigns that challenge gender stereotypes and promote inclusivity and diversity to appeal to a wider audience and build brand loyalty.