Starbucks recently announced that it has teamed up with Amazon Go to add self-serve latte stations to Amazon's brick-and-mortar outposts.
To kickstart the partnership, Starbucks has installed its self-serve latte stations in an existing Amazon Go store in Seattle and in the new New York store in Midtown Manhattan. At the kiosks, customers can choose from blonde, medium, and dark roasts, all of which are brewed fresh every 45 minutes. In addition to drip coffee, customers can also choose from a variety of espresso drinks, including americanos, cappuccinos, lattes, double espressos, caffè mochas, and more—all of which are made with two percent milk.
While the self-serve latte stations are still in the testing phase at the two stores, Starbucks could soon roll them out across all 13 Amazon Go locations.
Self-Serve Latte Stations
Starbucks is Adding Self-Serve Latte Stations to Amazon Go Stores
Trend Themes
1. Self-serve Latte Stations - The trend of self-serve latte stations in brick-and-mortar stores presents an opportunity for businesses to provide convenience and customization to customers.
2. Partnerships with Online Retailers - The trend of partnerships between Starbucks and Amazon Go highlights the potential for collaboration between traditional retailers and online platforms for mutual benefit and increased consumer offerings.
3. Freshly Brewed Coffee Options - The trend of offering freshly brewed coffee with multiple roast options at self-serve latte stations opens up opportunities for businesses to cater to customers' preferences for quality and variety.
Industry Implications
1. Coffee Retail - The coffee retail industry can explore the disruptive innovation opportunity of implementing self-serve latte stations to enhance customer experiences and increase efficiency.
2. Online Retail - The online retail industry can consider partnering with brick-and-mortar stores to incorporate convenient self-serve latte stations, providing additional services to customers and driving foot traffic.
3. Food and Beverage - The food and beverage industry can leverage the trend of offering freshly brewed coffee options at self-serve stations to attract customers seeking quality and customizable coffee experiences.