The Selfridges Beauty Workshop Display by StudioXAG is a show of larger than life cosmetic products.
The grandiose windows in London were commissioned as a celebration of the retailer's launch of its new beauty department. It features massive combs, lipsticks, brushes, eyelash curlers and dryer heads. Each super-sized item is made of cardboard and depicts products that are available for purchase at Selfridges. According to Frame Web, "over 500 glue sticks were used to construct the objects."
The careful construction of each item was executed in three weeks time by ten paper engineers. The engines worked to first create skeletons of each item, and completed them by covering them with coated paper. The Beauty Workshop display is a show of detailed craftsmanship by StudioXAG who realized this stunning cosmetic utopia.
Massive Cosmetic Installations
The Selfridges Beauty Workshop Display by StudioXAG is Life-Size
Trend Themes
1. Life-size Installations - Opportunity to attract attention and engage customers through larger-than-life, stunning and detailed cosmetic installations
2. Cardboard Construction - Opportunity to use eco-friendly and cost-effective material such as cardboard for creating large-scale product displays
3. Craftsmanship in Retail - Opportunity to showcase the artistry and creativity of skilled craftsmen in creating retail installations that engage and delight customers
Industry Implications
1. Retail - Opportunity for retailers to create unique and memorable in-store experiences that drive foot traffic and sales through creative product installations
2. Cosmetics - Opportunity for cosmetic brands to create impactful product displays that showcase the quality and beauty of their products using sustainable materials
3. Packaging - Opportunity for packaging companies to offer innovative and eco-friendly solutions for creating attention-grabbing, large-scale product displays for retail companies