In the hopes of making the most of free social media marketing, many brands are setting up branded selfie walls to increase their reach online. Delta is now targeting a very specific group—singles—with its new #DeltaDatingWall, which emphasizes the fact that "World travelers are more likely to be swiped right."
On this mural set up in Williamsburg, Brooklyn, singles are able to pose in front of popular destinations in Paris, London, Mexico City and more, making it possible for singles to take their photos in cool places without actually having to fork out the cash to travel there.
As part of the launch of the #DeltaDatingWall, Delta is hosting an event for singles in collaboration with Tinder, which will give attendees the chance to get their photo taken in front of the mural by a professional photographer.
Travel-Themed Selfie Walls
The #DeltaDatingWall Presents a Photo-Op for Online Daters
Trend Themes
1. Branded Selfie Walls - Brands are setting up selfie walls to increase their reach online, creating an opportunity to partner with social media influencers for further exposure.
2. Travel-themed Marketing - Travel-inspired campaigns are gaining popularity among brands, opening the door for travel companies to collaborate on unique marketing ideas.
3. Experiential Advertising - The use of interactive and engaging murals and installations as advertising is on the rise, leading to potential innovation in event marketing and digital advertising.
Industry Implications
1. Hospitality - Hotels and resorts could benefit from creating branded selfie walls in destination areas, offering a fun and interactive way for guests to share their experiences and promote their stay.
2. Dating Apps - Online dating companies can collaborate with travel brands to create unique experiences for their users that involve travel-themed photo ops.
3. Advertising - Advertising agencies and brands can incorporate experiential marketing strategies to enhance customer engagement and make their campaigns more memorable and shareable.