Today Honda announced a selfie car, which has been described as either an April Fool's Day joke or a "Millennial dream come true." The Honda HR-V Selfie Edition is equipped with 10 different selfie-taking cameras inside and outside the car, from the steering wheel to the back bumper. This doesn't include the multi-angle rear view camera that comes on all Honda models. The hands-free selfies can also be uploaded to social media platforms using HondaLink.
The selfie car is a "unique trim model" targeted towards 19 to 24 year olds. Apparently on sale in the United States this summer, the HR-V SLF lets you capture every moment of every day.
Even though the vehicle was announced on March 21st on the Honda website, Twitter and Instagram, many have deemed the press release an April Fool's prank.
Selfie Camera-Equipped Vehicles
The Honda Selfie Car May or May Not Be an April Fool's Day Joke
Trend Themes
1. Selfie-equipped Vehicles - The trend towards integrating selfie cameras inside and outside vehicles creates opportunities for automakers to target younger, tech-savvy consumers.
2. Social Media Integration in Cars - The integration of social media platforms into cars opens doors for automakers to develop more interactive and personalized driving experiences.
3. Targeted Automotive Marketing - The development of unique trim models that target specific age groups, such as the Honda HR-V Selfie Edition, represents an opportunity for automakers to tap into niche markets with targeted marketing campaigns.
Industry Implications
1. Automotive - Automakers that integrate selfie cameras and social media features in their vehicles could tap into the younger, tech-savvy consumer market and stay competitive with innovative offerings.
2. Technology - The integration of advanced technology into vehicles, such as selfie cameras and social media platforms, could pave the way for further technological advancements in the automotive industry.
3. Marketing - The targeted marketing of unique trim models, such as the Honda HR-V Selfie Edition, could inspire other industries to develop targeted marketing campaigns to tap into niche markets.