To honor the late Mexican-American singer Selena Quintanilla, the American convenience store chain Stripes has created limited-edition Selena Quintanilla cups. Not only are the new tumblers a great collectible for fans, but sales of the cups also help to support a good cause.
Starting on Saturday, April 7th, Stripes locations in Texas and Louisiana will be selling two new BPA-free collectible 'Queen of Tejano' tumblers. The Selena Quintanilla cups were created in collaboration with late singer’s sister, Suzette Quintanilla, and one features a colorful watercolor painting by the New York-based artist Santi Siguenza. The same painting is also the logo for the upcoming Fiesta de La Flor music festival, which celebrates the legacy of the singer. Best of all, a portion of the cup sales will go towards the Selena Foundation, which is a nonprofit organization that helps children in need.
Tribute-Paying Tumblers
Stripes is Selling Limited-Edition Selena Quintanilla Cups
Trend Themes
1. Limited-edition Collectibles - Opportunity to create more limited-edition collectibles revolving around celebrities or cultural icons to generate fan interest and nostalgia-driven purchases.
2. Collaborative Merchandise - Opportunity for musicians to collaborate with businesses for creating merchandise where sales proceeds go to charity, aligning with social causes.
3. Support for Non-profit Organizations - Opportunity for businesses to partner with non-profit organizations to generate revenue while supporting social causes, adding value to products sold.
Industry Implications
1. Music - Opportunity for music industry players to partner with convenience stores to create limited-edition merchandise, increasing brand presence, generating interest among potential fans.
2. Retail - Opportunity for retailers to create exclusive merchandise with celebrities or cultural icons, generating interest during particular times of the year or for certain events/occasions.
3. Non-profit Organizations - Opportunity for non-profit organizations to partner with businesses to generate funds, by selling exclusive merchandise, increasing outreach and raising awareness for social causes.