Celebrities and influencers have been spending their time adhering to social distancing guidelines by using this time to further connect with their fans, who are now more than ever looking for a distraction, and entertainment -- a perfect example of this is Selena Gomez's HBO cooking show, which was recently announced.
The 10-episode series will be available on HBO Max and features Gomez as she video calls with various well-known chefs, who will help her cook each meal. The show is described as an "unapologetically authentic cookalong" as Gomez herself claims she lacks in professional cooking skill, but like most of us, love experimenting in the kitchen.
The show will air this summer.
Celebrity-Led Quarantine Cooking Shows
Selena Gomez's HBO Cooking Show will Air This Summer
Trend Themes
1. Virtual Cooking Classes - Opportunity for chefs and influencers to teach cooking skills remotely and connect with a wide audience.
2. Celebrity-driven Content - Celebrities using their influence to create unique and engaging content, leveraging their popularity for entertainment purposes.
3. Interactive Streaming Experiences - Incorporating interactive elements into streaming shows to enhance viewer engagement and participation.
Industry Implications
1. Entertainment - Opportunity for media companies to produce celebrity-led cooking shows and captivate audiences seeking entertaining and educational content.
2. Food and Beverage - Potential for collaborations between chefs and brands to create recipe content and promote products to a wider audience.
3. Technology - Demand for interactive streaming platforms and tools that facilitate video calls and remote cooking experiences.