SELA Z is a product from the Vukina Family Farm that needed an identity for its walnuts. The company worked with Bruketa&Zinic OM to come up with something that looked both clean and natural, which is exactly what was produced.
The name SELA Z is placed clearly on the top of the box, with the Z letter tucked underneath the last A of the previous word. The box was completed with a lighter wood finish, which slides apart at the top so that people can reach in and grab a few walnuts. Other than the lettering on the top of the package, the rest of the box is left quite clean and uncluttered. This helps to add to the natural look of the design, and have people focused on the contents inside instead.
Wood Crate Walnut Branding
SELA Z Takes on a Natural Look with its Boxed Packaging
Trend Themes
1. Minimalist Packaging - Opportunity for businesses to create clean and uncluttered packaging designs that emphasize the product.
2. Interactive Packaging - Opportunity to incorporate interactive elements in packaging, like sliding tops, to enhance the user experience.
3. Branded Packaging - Opportunity for businesses to develop packaging that prominently displays the brand name, creating brand recognition and recall.
Industry Implications
1. Food Packaging - Opportunity for food brands to rethink their packaging design and create a clean, natural look to enhance the product appeal.
2. Agriculture - Opportunity for agricultural businesses to explore innovative packaging solutions that enhance the presentation of their products, like the use of wood crates for walnuts.
3. Graphic Design - Opportunity for graphic designers to specialize in creating minimalist and branded packaging designs that stand out in the market.