The 'Seen' app is a complementary digital tool for consumers to use as a way to further connect with their friends and followers around TikTok content and other digital entertainment.
The app works by recording a live reaction of the user as they watch content sent to them, which can then be sent privately through iMessage or in group chats with up to 11 people. The app requires users to record a video of themselves upon having content sent to them to prioritize an engaging experience on both ends of the conversation. The app will then record a reaction of the reaction of the sender for an authentic, engaging way to connect with friends remotely.
The 'Seen' app can be shared directly fro TikTok to prioritize a sharing-friendly experience.