The 'Seek No Further' label is a new premium line from Fruit of the Loom, offering easy-to-wear and effortless fashions. To launch the label, Fruit of the Loom had Barber and Osgerby, as well as the Universal Design Studio create chic, architectural spaces to reflect the modernity of its new offering. The Seek No Further capsule collection was put together by the former creative director by Dorothée Loermann of the Parisian fashion label 'Surface to Air.' Loermann incited the designers to use unconventional materials that would defy what's typically used in interior retail spaces.
The store also features much bolder abstracted fruit sculptures by Sarah Illenberger for the same effect.
The Seek No Further pop-up stores in Berlin and London will be open for four months.
Minimalist Sportswear Pop-Up Shops
These 'Seek No Further' Shops Pays Subtle Homage to Its Roots
Trend Themes
1. Minimalist Fashion - Opportunity for brands to create sleek and simple designs that appeal to consumers seeking minimal and effortless fashion.
2. Collaborative Design - Potential for brands to collaborate with designers and studios to create unique and visually appealing retail spaces.
3. Unconventional Materials - Innovation opportunity to explore the use of non-traditional materials in interior retail spaces, creating an unexpected and immersive shopping experience.
Industry Implications
1. Fashion Retail - Fashion brands can incorporate minimalism and collaborate with designers to create innovative retail experiences.
2. Interior Design - Designers can explore the use of unconventional materials to transform traditional retail spaces.
3. Art and Sculpture - Artists and sculptors can contribute to brand experiences by creating unique and abstract sculptures that enhance the overall aesthetic.