Surprise and delight when it comes to packaging is popular with a wide array of different consumer segments, and the Krontz Sunflower Seed packaging really hits the mark.
Featuring a see-through design and the imagery of a toucan snacking on the product, the Krontz Sunflower Seed package uses the color and texture of the seeds within as the bird's feathers. With the brand slogan "Get ride of boredom," this move to incorporate fun animal imagery comes as a suitable step. The small, compact design of the packaging makes them perfect for on-the-go snacking.
The Krontz Sunflower Seed packaging is the design work of the Bezem creative agency and is set to be found in the Romanian market.
Feathered Seed Packaging
The Krontz Sunflower Seeds Packaging Features a Cute Bird-Focused Design
Trend Themes
1. Surprise and Delight Packaging - Incorporating fun and unexpected elements into product packaging to create a memorable and enjoyable consumer experience.
2. See-through Packaging - Using transparent materials in packaging design to showcase the product and engage consumers visually.
3. Animal-inspired Packaging - Incorporating animal imagery into packaging design to evoke emotions and create a connection with consumers.
Industry Implications
1. Food Packaging - Exploring innovative packaging designs for food products that enhance visual appeal and consumer engagement.
2. Snack Industry - Adopting creative packaging strategies in the snack industry to capture consumer attention and differentiate from competitors.
3. Creative Design Agencies - Providing unique and imaginative packaging solutions for brands to improve product visibility and consumer satisfaction.