It's Just Wings is turning two this month and the brand is celebrating with the launch of a new Secret Fry Sauce.
Despite the name, It's Just Wings actually does serve more than just chicken wings. In fact, one of the brand's signature items is its curly fries and now there is an irresistible new condiment for pairing. As the brand puts it: "Condiment connoisseurs far and wide won’t be able to resist dunking, dipping and dousing their fries in this sweet and smoky golden goodness." And while the brand won't reveal the exact ingredients in its Secret Fry Sauce, expect to taste notes of honey mustard, along with a kick of BBQ sauce.
The new Secret Fry Sauce is now available at all 1,123 It’s Just Wings locations nationwide.
Mysterious Honey Mustard Sauces
It's Just Wings Has a New Secret Fry Sauce for Its Anniversary
Trend Themes
1. Secret Sauces - There is a trend towards secret sauces that create intrigue and excitement amongst consumers.
2. Curly Fry Innovations - There is a trend towards creating unique and innovative dipping sauces for curly fries.
3. Celebratory Launches - There is a trend towards launching new products in celebration of events such as anniversaries or milestones.
Industry Implications
1. Fast Food - The fast food industry would benefit from offering unique and secretive condiments to create a buzz among consumers.
2. Snacks and Appetizers - The snacks and appetizers industry would benefit from experimenting with unique dipping sauces to pair with their products.
3. Brand Celebrations - Brands across all industries can benefit from celebrating milestones as a means of generating excitement and offering new products to their consumers.