These seasonal pet products have been announced by Mars Petcare as a range of options for owners to pick up for their furry friends this holiday season when looking to give them a treat. The product range will consist of an array of meals and treats including Sheba Christmas Dinner in Gravy, Pedigree Christmas Dinner in Gravy, Pedigree Schmacko Turkey, Pedigree Rodeo Turkey and Dreamies Salmon & Turkey Mix. The products will be supported by a £1 million TV campaign for both Dreamies and Pedigree that will be running throughout November and December.
Marketing Portfolio Director at Mars Petcare Arthur Renault spoke on these new seasonal pet products saying, "After this year’s events, we can’t be sure what Christmas 2020 holds, but we know owners want to mark seasonal occasions with their pets, whether that be including them in gift giving or having a special meal for them to enjoy."
Festive Pet Food Ranges
These Seasonal pet Products from Mars Petcare are Launching in the UK
Trend Themes
1. Seasonal Pet Products - Opportunity for companies to create and launch festive pet food ranges during holiday seasons.
2. Holiday Campaigns - Disruptive innovation opportunity to develop marketing campaigns specifically targeting pet owners during the festive period.
3. Specialty Pet Foods - Rise in demand for unique and gourmet pet food options, offering an opportunity for companies to introduce specialized pet food ranges for specific occasions.
Industry Implications
1. Pet Food Industry - Opportunity for pet food manufacturers to expand their product offerings by introducing seasonal pet food ranges.
2. Marketing and Advertising Industry - Opportunity for agencies to develop creative and impactful holiday campaigns specifically targeting pet owners.
3. Retail Industry - Opportunity for retailers to enhance their pet food inventory by stocking seasonal pet products, catering to the demands of pet owners during the holiday season.