Starbuck's Pumpkin Spice Latte is more than seasonal beverage, its an emblem of modern culture, and an indicator of the turning season.
As summer comes to a close, the anticipation of the PSL begins to gain traction, encouraging one web developer to design a website that ensures all fans of the sugary drink have immediate access to it upon release. The humorous website simply relays a one, or two word response to the question "Is it pumpkin spice season yet?" When the PSL is not available for consumption, a bold, red-lettered "Not Yet" reads across the screen. When the beverage is released, the site will simply read "Yes," encouraging consumers to enjoy the season.
Anticipatory Seasonal Beverage Trackers
This Website Will Reveal When It's PSL Season
Trend Themes
1. Seasonal Beverage Tracking - Develop tracking tools that cater to consumers' anticipation of popular seasonal beverages.
2. Humorous Niche Websites - Create humorous, simple websites that cater to niche audiences.
3. Cultural Product Indicators - Identify products that act as cultural indicators and design marketing strategies around them.
Industry Implications
1. Beverage Industry - Anticipate and cater to consumer trends by developing tracking tools for popular beverages.
2. Web Development Industry - Create simple, humorous websites that cater to niche audiences.
3. Marketing Industry - Identify cultural product indicators and design marketing strategies around them to reach target audiences.