The Coors Light 'Search and Rescue' campaign will ensure your summer is anything but ordinary. That is, if you can manage to find (and "rescue") one of the 880 Search+Rescue boxes hidden across the country.
The month-long campaign is arranged in the form of a treasure hunt (complete with the help of an online treasure map and corresponding Twitter clues). Inside each box is an adventurous prize, whether it's something like racecar driving and rafting trips or access to Coors Light parties. Smaller prizes include items such as wakeboarding gear and gift cards. Molson Coors' senior marketing manager Karl Bonar explains, "Search+Rescue helps our fans get more out of summer with surprise experiences and prizes that turn average into awesome and the uneventful into the unforgettable."
After registering online, locations of unclaimed prizes appear on a map. If you manage to locate a box, you simply follow and tweet a picture yourself with the box code number and hashtag #searchandrescue to @coorslightCA.
Beer Mission Campaigns
Coors Light Introduces Its 'Search and Rescue' Promotion
Trend Themes
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Industry Implications
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3. Marketing Industry - Opportunity for marketing agencies to design and execute creative and innovative campaigns that provide unique experiences for the consumers and enhance brand loyalty.