Commerce search company Empathy.co has announced the launch of its new 'Search and Discovery' platform, which has been designed to offer users a unique shopping experience that prioritizes privacy and trust.
According to the company, the platform intentionally looks to diverge from the data mining methods commonly used within the industry. Instead, Search and Discovery will utilize enhanced AI-led tools to assess consumer commerce expereinces and deliver privacy-first forms of personalization.
"We are quickly reaching a tipping point where consumers will simply no longer tolerate the misuse of their data and the invasive practices that characterize so much of their current experience online. It’s vital we now tip the scales back in favor of consumers and prioritize their privacy and look to build relationships based on trust and transparency," explained Lara Menéndez, product director at Empathy.co.
Privacy-First E-Commerce Tools
Empathy.co Introduces Its New 'Search and Destroy' Platform
Trend Themes
1. Privacy-first E-commerce - The trend of e-commerce platforms, like Empathy.co, prioritizing privacy and trust is disrupting the industry and creating opportunities for new players to enter the market.
2. AI-enhanced Commerce Search - The use of AI-led tools to facilitate commerce search and personalization, as seen in Empathy.co's Search and Discovery platform, is a trend that can disrupt the existing search and personalization tactics in the industry.
3. Data Protection Laws Compliance - With consumers increasingly becoming aware of data privacy risks, businesses in the e-commerce industry will need to adhere to increasingly stricter data protection laws and regulations or risk losing customers to competitors who do.
Industry Implications
1. E-commerce - The e-commerce industry can benefit from adopting privacy-first and AI-enhanced commerce search and personalization methods to improve customer trust and engagement.
2. AI Technology - The use of AI-led tools and algorithms for commerce search and personalization is disrupting the existing methods and creating opportunities for new AI start-ups to enter the market.
3. Data Protection and Data Privacy Compliance - As privacy concerns become more important to consumers, industries that specialize in privacy compliance can disrupt the e-commerce industry by providing services such as auditing, compliance, and consulting to companies looking to comply with data privacy regulations.