Sealed Air and Bradbury’s Cheese have announced a partnership related to sustainable packaging that will help to reduce virgin plastic use, while also reducing weight and more. The packaging, called Cryovac AutoWrap Lite, is reported to only require two-grams of material for every 200-grams of cheese and will extend the shelf life by as much as 100 days. The packaging eliminates the need for gases to increase product freshness by vacuuming out oxygen during the manufacturing process to make it even more cost-effective.
Stephanie Poole from Sealed Air commented on the Sealed Air and Bradbury’s Cheese partnership saying, "We are delighted to support Bradbury’s in their sustainability ambitions, achieving plastic reduction while enhancing production efficiency. Our collaboration will continue, ensuring Bradbury’s leads the dairy sector and expands their reach."
Reduced Plastic Cheese Packaging
Sealed Air and Bradbury’s Cheese Launched New Packaging
Trend Themes
1. Eco-friendly Packaging Solutions - The innovative Cryovac AutoWrap Lite underscores a shift towards using minimalistic and environmentally sustainable packaging materials.
2. Extended Shelf Life Technologies - This advancement in packaging extends the shelf life of dairy products by up to 100 days, reducing food waste and retail costs.
3. Vacuum Sealed Freshness - By vacuuming out oxygen, the new packaging method enhances product freshness without the need for preserving gases, showcasing a move towards more natural preservation processes.
Industry Implications
1. Dairy - The dairy industry stands to benefit from packaging innovations that prolong product shelf lifes, enhancing both sustainability and cost-effectiveness.
2. Packaging - Packaging firms are increasingly focusing on creating lightweight, sustainable materials that reduce plastic use and improve the overall environmental impact.
3. Sustainability - Innovations such as Cryovac AutoWrap Lite highlight a growing market for products that significantly reduce plastic content and promote environmental conservation.