California Pizza Kitchen is celebrating summer with fresh, seasonal offerings like Seafood Cioppino and the California Fields Salad.
To help consumers celebrate summer, California Pizza Kitchen has debuted a seasonal menu filled with premium seafood and fresh berries. One of the stars of the new menu is the Seafood Cioppino, which is a tomato-based seafood stew created on Fisherman’s Wharf in San Francisco. The new menu also includes the return of the fan-favorite California Fields Salad. As for drinks, new offerings include the Summer Fruit Sangria and Sparkling Watermelon Cooler. As Brian Sullivan, SVP of Culinary Innovation at CPK, explains, "Two things that immediately come to mind when we hear the words ‘California’ and ‘summer’ are fresh fruits and vegetables and seafood, and that’s what our new summer menu is all about."
Seaside-Inspired Summer Menus
California Pizza Kitchen's New Offerings Include Seafood Cioppino
Trend Themes
1. Seasonal Menu Offerings - Restaurants and food services can tap into seasonal ingredients to create exclusive menus for every season.
2. Seafood Stews - Seafood stews present a fusion opportunity that combines ethnic flavors and techniques with local fresh seafood.
3. Fruit-infused Drinks - With health-conscious consumers in mind, the drinks industry can experiment with fruit-infused beverages that go beyond the traditional cocktail or mocktail offering.
Industry Implications
1. Restaurant Industry - Restaurant Industry can engage customers with innovative seasonal dishes and drinks inspired by local ingredients and flavors.
2. Seafood Industry - Seafood industry can collaborate with chefs and restaurants to incorporate their product in stews from around the world.
3. Beverage Industry - Beverage industry can create healthier drink options infused with fresh fruits for restaurants and food majors catering to young and conscious consumers.