New Balance introduces its latest iteration of the casual 90/60 sneaker model for the season with the unveiling of the Sea Salt colorway to join the roster. It is set to join the Spring/Summer 2023 season after it was showcased on the runway of the Mowalola show.
It takes on a more neutral approach this time around with beige and grey hues making up most of the colorway. It has a beige mesh material that makes up the base foundation of the shoe to add a touch of breathability. It is then overlayed on top with leather touches in two different beige tones and two grey hues as well before the N logo rounds it all out.
Neutral Tonal Lifestyle Sneakers
New Balance's 90/60 Sneaker Model Gets a Sea Salt Colorway
Trend Themes
1. Neutral Tonal Footwear - New Balance's Sea Salt colorway for its 90/60 sneaker model signals a trend towards neutral, tonal footwear options that blend multiple shades of beige and gray.
2. Casual Fashion Hybrid - New Balance's 90/60 sneaker model represents a trend towards footwear that blends a casual silhouette with high fashion aspirations, as seen in its collaboration with Mowalola.
3. Seasonal Fashion Iteration - New Balance's update to its 90/60 sneaker model for the Spring/Summer 2023 season represents a trend towards seasonal fashion releases that update classic designs with contemporary colorways.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can take advantage of the trend towards neutral tonal footwear by providing their own iterations in a similar color palette.
2. Athletic Footwear - Athletic footwear companies such as Nike and Adidas can identify disruptive innovation opportunities by exploring how they can incorporate neutral tones into their existing product lines.
3. Fashion Design and Runway - Fashion designers and runway shows can explore how to blend casual and high fashion sensibilities in their collections, as seen in New Balance's collaboration with Mowalola.