Sea buckthorn berries have been referred to as the 'Holt Fruit of the Himalayas,' with "more than 190 biologically active compounds." In North America, the fruit is not as common as in India, hence, farms that harvest are a step up in this market niche.
Boreal Berry Farm and Winery is an organic-certified farm in Canada that boasts a number of interesting ingredients. One specific product category taps the ripe potential of Sea buckthorn berries. Greg Melien and his wife, Mira, grow, harvest, and freeze several types of fruit that are not that common in Canadian supermarkets. This includes Aronia, Haskap, Lingonberry, and Sea buckthorn. Following a partnership with Metro and other grocers, the demand of Boreal Berry Farm's packaged frozen fruit is steadily growing in Ontario.
Photo Credits: Boreal Berry Farm
Frozen Sea Buckthorn Berries
Boreal Winery Harvests and Packages Its Farm-Grown Berries
Trend Themes
1. Growing Demand for Unique Berry Products - The increasing popularity of farm-grown berries like Sea buckthorn presents opportunities for innovative fruit farmers to meet the demand for unique and nutritious products.
2. Rise of Organic-certified Farms - The success of Boreal Berry Farm's organic-certified business model highlights the potential for other farms to capitalize on the growing consumer preference for organic produce.
3. Expansion of Frozen Fruit Market - Boreal Berry Farm's partnership with major grocers signals the potential for the frozen fruit market to expand as consumers seek convenient and healthy food options.
Industry Implications
1. Fruit Farming - Farmers can seize the opportunity to grow and market unique berries, such as Sea buckthorn, to meet the growing demand for specialty fruit products.
2. Organic Food Production - The success of Boreal Berry Farm's organic-certified business model suggests a potential disruption in the organic food industry, encouraging other farmers to adopt organic practices.
3. Frozen Food Manufacturing - The partnership between Boreal Berry Farm and major grocers indicates a need for frozen fruit manufacturers to innovate and offer a wider variety of frozen fruit options to capture a larger market share.