The new skin care brand Scrubd is revealing new products and visual imagery, all of which was designed to target the skin care needs and concerns of men.
The purpose behind the Scrubd brand is to offer men the lifestyle and grooming products that the brand believes exist in insufficient amounts on the current market. Where the brand once only had organic soap blocks, it has expanded its collection with Anti-Aging and Energizing skin products that range from liquid face washes to gels and moisturizers. The brand's new visual identity features a modern and minimalist design that strays significantly from the stereotypically "masculine" branding that most male grooming products feature.
Scrubd is an excellent example of how men's skin care brands can defy expectations and offer products that are high quality, and represented as such.
Rebranded Men's Skincare Collections
Scrubd Now Features New Products and a Visual Rebranding
Trend Themes
1. Gender-neutral Skincare - The trend of creating skincare collections that are marketed to all genders, rather than just women or men, presents opportunities for disruptive innovation in the beauty industry.
2. Men's Grooming Subscription Services - The rise of specialized grooming products for men creates an opportunity for subscription services to provide regular deliveries of products tailored to individual needs and preferences.
3. Innovative Skincare Ingredients - As more men become interested in skincare, there is potential for the development of new, innovative ingredients that cater specifically to their unique needs and concerns.
Industry Implications
1. Beauty - With the increasing demand for beauty products for men and gender-neutral personal care collections, the beauty industry can adapt and create new marketing strategies focusing on inclusivity.
2. E-commerce - Men's grooming subscription services can be offered online to reach a broader audience, creating opportunities for e-commerce companies to enter this market and disrupt traditional brick-and-mortar retail models.
3. Pharmaceutical - With the growing interest among men in skincare, pharmaceutical companies can research and develop new, innovative skincare ingredients with potential for patented discoveries and market monopoly.