With young consumers spending extended hours in front of various screens that emit blue light, Screensaver was created to share the benefits of cosmetics infused with blue light-blocking properties.
Screensaver from Innovative Beauty Group’s Brand Incubator is being introduced to the world to address the growing concern of digital screen-induced skin damage, and it will do so by offering beauty staples with a twist. While the Eye-Scaping Eyeshadow Palette is formulated with light-reflecting calcium sodium borosilicate, the Face Filter Setting Spray does the double duty of locking in makeup and acting as a filter for digital devices that emit blue light, such as TVs, smartphones, laptops and tablets.
In the debut collection, there's also a primer, a lip gloss, a highlight powder and blush.
Protective Color Cosmetics
Screensaver Makes Color Cosmetics with Blue Light-Blocking Benefits
Trend Themes
1. Digital Screen-induced Skin Damage - Creating cosmetics infused with blue light-blocking properties to address the growing concern of digital screen-induced skin damage.
2. Blue Light-blocking Cosmetics - Developing beauty staples with blue light-blocking properties to protect the skin from the harmful effects of blue light emitted by digital devices.
3. Multi-functional Beauty Products - Introducing beauty products that serve multiple purposes, such as locking in makeup and acting as a filter for blue light emitted by digital devices.
Industry Implications
1. Cosmetics - Creating cosmetics infused with blue light-blocking properties.
2. Beauty Technology - Developing innovative beauty technology to protect the skin from blue light emitted by digital devices.
3. Personal Care - Introducing multi-functional personal care products that protect the skin from digital screen-induced skin damage.