Movies Anywhere recently launched its new ‘Screen Pass’ feature, which allows viewers to share rented movies with others. The platform initially began testing Screen Pass in March, as well as holding a public beta test in April. Movies Anywhere indicated that over 6,000 titles were available on Screen Pass, and since then the platform has added over 500 more films. Some of the new content includes, ‘A Star Is Born Encore,’ ‘National Treasure,’ and more.
Movies Anywhere also indicated that customers can access content in a centralized way, where the purchased film can be streamed across iTunes, Vudu, Prime Video, YouTube Xfinity and more. IT is clear that the platform is attempting to change the way viewers interact with streaming and it previously launched Watch Together, which allows users to watch content simultaneously.
Digital Movie Lending Platforms
Movies Anywhere Made 'Screen Pass' Allowing Users to Share Movies
Trend Themes
1. Movie Sharing Platforms - The introduction of Movies Anywhere's 'Screen Pass' feature opens up opportunities for other platforms to develop similar movie sharing services.
2. Centralized Streaming Services - Movies Anywhere's ability to stream purchased content across multiple platforms highlights a need for a centralized streaming service that integrates all major platforms.
3. Simultaneous Viewing Experiences - The success of Movies Anywhere's Watch Together feature suggests an emerging trend of platforms offering synchronized viewing experiences for users.
Industry Implications
1. Movie Streaming Services - Movie streaming services like Netflix and Hulu can take advantage of the movie sharing trend by implementing their own movie sharing features for subscribers.
2. Digital Distribution Platforms - Digital distribution platforms such as iTunes, Vudu, and Prime Video can explore partnerships with Movies Anywhere to enhance their centralized streaming capabilities.
3. Social Media Platforms - Social media platforms like Facebook and Twitter could integrate synchronized viewing experiences into their platforms to enhance user engagement and provide unique content sharing opportunities.