To promote Slussen, a DJ turntable application for smartphones, Urbanears teamed up with advertising agency Uncle Grey to create the Scratch Poster.
Hung up across Copenhagen, Denmark as part of an interactive flyer campaign, the posters feature acrylic ridges in the shape of a traditional vinyl record. When scratched at with fingernails with different speeds and pressure application, these ridges reverberate with authentic musical sounds that a DJ can create through scratching the records on his or her turntable.
The Urbanears Scratch Poster was successful in encouraging musically interested consumers to interact with the ad campaign and get a feel for how much fun it is to create their own music while on the go.
Touchable Turntable Posters
The Urbanears Scratch Poster Turns People Into Interactive DJs
Trend Themes
1. Interactive Flyer Campaigns - Advertisers can utilize interactive flyer campaigns to increase consumer engagement.
2. Acoustic Technology Advertising - Acoustic technology, integrated into advertising, can create a unique and immersive experience for consumers.
3. Mobile Music Creation Apps - Mobile music creation apps provide opportunities for innovation in the music industry, especially with the growing popularity of on-the-go music creation.
Industry Implications
1. Advertising - Interactive advertising campaigns can be a valuable tool for businesses to gain consumer attention in a unique and memorable way.
2. Music Technology - Music technology companies can develop mobile music creation apps and integrate acoustic technology into their products to provide more immersive music experiences for users.
3. Event Planning and Marketing - Event planners and marketers can use interactive flyers and acoustic technology in event promotions to create a more engaging and unique experience for attendees.