The Schweppes beach installation is a clever and creative use of nature and advertising. Entitled 'Geiser,' the installation features a Schweppes bottle in a Portugal beach. Not only does this bottle look great against the blue waters and clear skies, but it is also placed on top of the Paço de Arcos Geiser, therefore shooting water upwards from below.
The Schweppes beach installation is beautiful and original, using the best of the surrounding area within this marketing scheme.
Drink Bottle Fountains
This Schweppes Beach Installation Creates Wonderful Waterworks
Trend Themes
1. Water-based Advertising - Opportunity to create innovative marketing campaigns that incorporate water elements into outdoor installations.
2. Natural Brand Integration - Chance for brands to seamlessly integrate their products into scenic natural environments to captivate audiences.
3. Interactive Installations - Potential to engage and surprise viewers through interactive installations that combine art and advertising.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to experiment with unique and visually appealing advertising concepts using water-based installations.
2. Outdoor Advertising - Incorporating natural elements into outdoor advertising campaigns can offer a fresh and captivating approach to grab audience attention.
3. Art and Design - Artists and designers can explore new possibilities of merging visual aesthetics with marketing goals through interactive installations.