In an effort to reduce the environmental pressures on the oceans, Schouten Europe announced the launch of 100% plant-based fish sticks later this month. The launch follows the brand's plant-based tuna earlier this year as speaks to the growing demand for vegan seafood substitutes, which the brand attributes to new documentaries coming forward depicting the dangers of overfishing.
"Schouten has always been a forerunner in the meat substitutes market, and we are now also a forerunner in the fish substitutes market. We want to develop sustainable and tasty alternatives that reduce the pressure on the oceans. We expect to add another three fish substitutes to our product range before the summer", says Product Manager Annemiek Vervoort.
Dutch Plant-Based Fish Sticks
Schouten Europe is Introducing 100% Plant-Based Fish Sticks
Trend Themes
1. Plant-based Seafood Substitutes - A growing demand for vegan seafood substitutes is creating a new market segment for companies seeking to develop sustainable and tasty alternatives that reduce the pressure on the oceans.
2. Environmental Sustainability - The launch of plant-based fish sticks speaks to the trend of companies seeking to address environmental pressures on the oceans and reduce the impact of fishing on marine ecosystems.
3. Documentary-inspired Consumer Awareness - New documentaries that depict the dangers of overfishing and the need for more sustainable seafood alternatives are driving consumer awareness and demand for plant-based fish products.
Industry Implications
1. Plant-based Food - Companies in the plant-based food industry have the opportunity to expand their product lines and develop new plant-based seafood substitutes in response to the growing demand for sustainable and tasty alternatives.
2. Seafood Processing - Companies in the seafood processing industry can adapt their operations to incorporate plant-based seafood substitutes and respond to changing consumer demand for more sustainable seafood options.
3. Meat Substitutes - Companies in the meat substitutes industry have the opportunity to expand their offerings and develop new plant-based seafood products, leveraging existing expertise and production capabilities.