Schlotzsky’s and Cinnabon have collaborated to provide consumers with a series of sweet treats to try out this summer that are perfect for enjoyment on their own or as a dessert after a meal. The desserts include the Cinnabon Cookie Sandwich and the Cinnabon Frosted Cookie, which both put a hybrid spin on the brands' various treats. The Cinnabon Cookie Sandwich features two chocolate chip cookies with Cinnabon's signature cream cheese frosting between them, while the Cinnabon Frosted Cookie has a chocolate chip cookie covered with a dollop of the frosting.
The new Schlotzsky’s and Cinnabon treats are priced starting at $2.39, and are only being offered by the brand during the summer months. The treats come as part of a larger shift towards co-branded foods to help leverage more brand awareness.
Sandwich-Style Cookie Desserts
Schlotzsky’s and Cinnabon Collaborated on New Treats
Trend Themes
1. Hybrid Desserts - Combining elements from multiple beloved treats can create a unique offering that draws in fans from both brands.
2. Seasonal Limited Editions - Limiting the availability of special dessert items to a particular season can heighten consumer urgency and drive sales.
3. Co-branded Food Items - Collaborations between popular brands can boost visibility and attract a broader customer base by merging fan favorites.
Industry Implications
1. Food & Beverage - Innovative partnerships and hybrid products can disrupt the market by catering to evolving consumer tastes.
2. Retail & Restaurants - Seasonal and co-branded products can enhance customer engagement and drive foot traffic.
3. Marketing & Advertising - Co-branding initiatives can significantly expand market reach and increase brand awareness through shared promotional efforts.