Scented dental flosses are "turning dessert into self-care." Millennial-friendly brands like Cocofloss understand the appeal of novelty, design-forward products, and this is mirrored in its collections. The Dark Chocolate Cocofloss is one such example, with a five-star rating and over 1,660 reviews.
The scented dental floss is "super-cleansing, soft, [and] textured." Moreover, the string is infused with coconut oil, vegan wax, and "the scrumptious scent of chocolate." The brand flags that the Cocofloss aromas are made of a combination of natural and synthetic ingredients, sourced from a fragrance shop in Italy. For individuals who are mindful of this, the brand emphasizes that its mint varieties are 100% naturally fragranced.
In addition, the scented dental floss is also free of parabens, SLS, and PFAS.
Dark Chocolate Dental Floss
Cocofloss' Scented Dental Floss is Targeting Millennials
Trend Themes
1. Scented Dental Floss - Scented dental flosses are becoming a popular trend, presenting opportunities for the creation of unique and innovative flavors.
2. Novelty Self-care Products - Consumers, particularly millennials, are attracted to design-forward and novelty self-care products, creating opportunities for brands to tap into this market.
3. Natural Fragrances in Oral Care - There is a growing demand for oral care products with natural fragrances, providing opportunities for brands to meet this consumer preference.
Industry Implications
1. Oral Care - The oral care industry can explore scented dental flosses and innovative flavors to attract and retain customers.
2. Beauty and Personal Care - The beauty and personal care industry can develop novelty self-care products, incorporating unique scents and designs to appeal to millennials.
3. Fragrance - The fragrance industry can collaborate with oral care brands to create natural and synthetic scent combinations for scented dental floss and other oral care products.