Back in April, for Doge Day, Axe promised to create a crypto-scented body spray if Dogecoin hit $1 USD. Although Dogecoin is still making the push to $1, the brand created the Dogecan to give away for free. Available in limited quantities, the product is touted as a "48-hour crypto scent with a dank musk" and crypto fans can get their hands on it by registering interest online this month.
Created to celebrate the "Doge Army," the scented body spray taps into the popularity of meme coins and the hopes that the cryptocurrency will go "to the moon." The collectible packaging for the product features the familiar face of an Internet meme against a dark, starry sky and, of course, an image of the full moon.
Crypto-Scented Body Sprays
Axe's Dogecan is a "48-Hour Crypto Scent with a Dank Musk"
Trend Themes
1. Meme Currency Merchandising - Companies can create merchandise that appeals to fans of meme currencies, such as crypto-scented body sprays, to tap into the popularity of these currencies and generate buzz around their brand.
2. Cryptocurrency-inspired Products - Companies can create products that are inspired by cryptocurrencies to capitalize on the growing interest in these digital currencies and tap into the potential of the digital currency market.
3. Crypto-themed Collectibles - Collectible items related to cryptocurrency such as the Dogecan can be created to tap into the growing interest in crypto, providing companies with a new stream of income and a way to appeal to the new generation of investors who are into cryptocurrency.
Industry Implications
1. Cosmetics - Cosmetics industry can create more crypto-scented body sprays, perfumes and other products that tap into popular culture trends, attracting fans of meme coins and creating new revenue streams.
2. Marketing and Advertising - Marketing and advertising professionals can leverage popular culture trends such as meme coins to create effective campaigns that resonate with younger audiences and earn industry accolades.
3. Collectibles - Companies in the collectibles industry can tap into the potential of the cryptocurrency market by creating crypto-themed collectibles, which can create a new revenue stream while attracting a new generation of investors who are into cryptocurrency.