Privately owned fragrance and taste company Firmenich collaborated with arts and design college students from Central Saint Martins in London to create concepts like the Scent Fountain for the 14th edition of its Olfactive Design program. The brief was to reimagine the future of fine fragrance and the resulting concepts explore everything from physical and digital experiences to innovative distribution methods.
Student Aliza Ruzavina devised a communal Scent Fountain with the intention of helping communities shape the vision for their neighborhood. Designed to be centrally placed, the fragrance fountain is designed to give people the chance to vote on everything from building development and industrial changes to traffic density, and as they do, they'll inhale scents linked to different outcomes. For example, uplifting scents have the potential to share the experience of positive and eco-conscious choices.
Fragrance Fountain Concepts
Scent Fountain Playfully Reimagines the Future of Fragrance
Trend Themes
1. Community-driven Communal Fragrance - Developing communal fragrance experiences that are driven by community voting, like the Scent Fountain, can provide unique opportunities for new and innovative scent creations.
2. Physical-digital Hybrid Experiences - Creating fragrance experiences that blend physical and digital elements, as seen in the Olfactive Design program, can offer opportunities for new forms of interactive and engaging scent experiences.
3. Innovative Distribution Methods - Exploring new distribution methods for fragrance, such as those showcased in the Olfactive Design program, can lead to new ways of reaching customers and enhancing the overall fragrance experience.
Industry Implications
1. Fragrance Manufacturing - Manufacturers can explore community-driven fragrance experiences and innovative distribution methods to provide consumers with unique and engaging scent experiences.
2. Retail - Retailers can explore physical-digital hybrid experiences for fragrance products, offering interactive and engaging sensory experiences to customers.
3. Urban Planning - Urban planners can collaborate with fragrance companies to create community-driven fragrance experiences, like the Scent Fountain, to engage and involve local communities in shaping their neighborhoods.