In preparation for the release of Illumination’s Despicable Me 4, Moose Toys created a scent blaster—the Ultimate Fart Blaster—in collaboration with Universal Products & Experiences. This toy blaster releases scented, visible rings that can travel up to six feet, sharing either a malodorous scent or one that smells like Minions' favorite fruit, bananas. Each bottle of formula produces up to 5,000 fart rings and blasts.
This scent blaster is one of the new toys in the line and it's available ahead of the theatrical release of Despicable Me 4 with Mega Minions and Anti-Villain League Minions. The new lineup also includes playsets, collectibles and action figures, and promises fun for fans of all ages.
Mischievous Scent Blasters
Moose Toys' Blaster Releases Visible Rings That Travel Up to Six Feet
Trend Themes
1. Scented Ring Toys - Innovative toy blasters that create visible rings with unique scents, offering a playful and interactive experience for users of all ages.
2. Movie Collaborations - Partnerships between toy companies and film studios to create merchandise tied to movie releases, enhancing fan engagement and brand visibility.
3. Interactive Play Experiences - Toys that go beyond traditional features by incorporating interactive elements like scents and visuals, enriching playtime and stimulating creativity.
Industry Implications
1. Toy Manufacturing - Opportunities for toy manufacturers to explore innovative technologies and partnerships to create engaging and unique products that stand out in the market.
2. Film and Entertainment - Possibilities for film and entertainment companies to expand their branding efforts by collaborating with toy companies to launch themed merchandise that enhances the movie-watching experience.
3. Consumer Products - Potential for consumer product industries to integrate multisensory experiences into their offerings, driving customer excitement and brand loyalty through unconventional product features.