It can be safely argued that most GPS mapping apps provide users with the most efficient route to any destination; but that is not the case with this scenic route map. Stopping to smell the roses has become a sentiment that many people are forgetting to indulge in as busy modern lifestyles take over their lives. Yet this app may help change that.
Developed by a team of Yahoo Labs researches based in Barcelona, Spain, the scenic route map is meant to "automatically suggest routes that are not only short, but also emotionally pleasant." The researchers elaborate further in a statement, "We rely on crowdsourced measurements of people's emotional experience of the city and use those measurements to propose new ways of recommending urban routes."
Scenic Route Map Apps
Yahoo Labs Creates a Digital Map that Encourages People to Smell the Roses
Trend Themes
1. Scenic-route Map Apps - The development of scenic route map apps can open up opportunities for tourism, outdoor and transportation industries to capitalize on the emotional appeal of traveling.
2. Crowdsourced Urban Mapping - The rise of crowdsourced urban mapping can be a disruptive innovation trend for travel and technology industries to create personalized user experiences based on emotions and experiences of users.
3. Emotional Mapping - The growth of emotional mapping can offer disruptive innovation opportunities for urban planning, architecture and design to cater to the emotional needs of city dwellers and travelers.
Industry Implications
1. Tourism - Tourism industry can benefit from incorporating scenic route map apps to offer personalized travel experiences for their customers.
2. Technology - Technology industry can leverage crowdsourced emotional data to create innovative mapping, tracking and transportation solutions for urban areas.
3. Transportation - Transportation industry can capitalize on scenic route map apps to provide unique travel experiences and attract customers looking for emotional and immersive transportation options.