Geil is a new fashion magazine from Germany that promises to be the new men's style bible.
The first issue of the magazine which has just been released features an interesting take on perfume and fragrance editorials.
The editorial "Scents of a Man" strategically places images of fragrance bottles over the private areas of the naked model. Other images feature the perfume's bottle drawn on the skin of the model.
The editorial is shot by photographer Lope Navo with direction by Don-Alvin Adegeest.
Racy Fragrance Editorials
‘Scents of a Man' Strategically Places the Perfume Bottles
Trend Themes
1. Fashion Magazine Fragrance Editorials - Exploring new ways to feature fragrances in fashion editorials, such as strategically placing fragrance bottles over the private areas of models or drawing perfume bottles on their skin.
2. Revamped Men's Style Bibles - Creating new men's fashion magazines that provide unique and edgy content, like Geil magazine's take on perfume and fragrance editorials.
3. Innovative Perfume Advertising - Using creative and unconventional methods to promote and showcase fragrances, such as incorporating perfume bottles into provocative fashion editorials.
Industry Implications
1. Fashion Magazine Publishing - Opportunities for fashion magazines to revitalize their content by exploring provocative and boundary-pushing themes, like featuring fragrance editorials in new and unconventional ways.
2. Men's Fashion - New opportunities for the men's fashion industry to present fragrances in a more unique and creative manner, aligning with the evolving tastes and preferences of modern consumers.
3. Perfume and Fragrance - Disruptive opportunities for perfume brands to explore unconventional advertising methods and collaborate with fashion magazines to create provocative and attention-grabbing campaigns.