I am so in love with the work of Miles Aldridge. “Beautiful,†“freaky,†“surreal,†“sexy,†“scary,†and “gorgeous†are just some words I can think of to describe his photography.
Since Miles Aldridge is new to the business, he has approached photography with a unique perspective which is something very few photographers have ever come close to grasping; the exception of course, being Rankin and his powder puff beauty pieces.
Implications - Since society is so saturated with advertisements of every sort, consumers have become desensitized to their standard imagery, deeming them ineffective. These consumers now embrace advertisements that have shocking or taboo content, since they spark discussion in society. Companies that wish to appeal to their target markets in a memorable fashion should incorporate these elements into their marketing campaigns.
Sexy Surrealism
Miles Aldridge's Scary but Sensual Photography
Trend Themes
1. Surreal Photography - The rise of surreal photography creates opportunities for photographers to capture unique and captivating images that break traditional boundaries.
2. Taboo Marketing - As consumers become desensitized to standard advertisements, companies have the opportunity to incorporate shocking or taboo content in their marketing campaigns, sparking discussion and capturing attention.
3. Unique Perspectives - Photographers who approach their craft with a unique perspective, like Miles Aldridge, can stand out in a saturated market and offer fresh experiences for viewers.
Industry Implications
1. Advertising - The advertising industry can seize the disruptive innovation opportunity by developing campaigns that incorporate surreal elements to create more memorable and impactful messages.
2. Photography - The photography industry can embrace the trend of surrealism, encouraging photographers to experiment with unconventional techniques and concepts to produce captivating and distinct visual content.
3. Marketing - The marketing industry can explore the use of taboo and shocking content in campaigns to captivate and engage consumers who are seeking unconventional and thought-provoking messages.