Guelph-based company Saturday Seed Co. is dedicated to helping consumers grow their own food to work towards a more sustainable food cycle. Matthew Forbes, the founder of the company, originally owned a Barber Shop and shifted to selling seeds in light of the COVID-19 pandemic.
He has always been a home gardener and saw a solution in what is now the Saturday Seed Co. The brand sells highly curated vegetables and flowers, which are purchased as locally as possible. He has plans to build a wide inventory of open-pollination seeds and educate others about the difference between different sorts of seeds, hybrid seeds, and cross-pollination. Currently, Saturday Seed Co. has a website for seed ordering and witty videos to explain the work.
Seed-Ordering Websites
Saturday Seed Co. Offers a Highly Curated List of Vegetables and Florals
Trend Themes
1. Sustainable Gardening - Opportunities for businesses to offer eco-friendly gardening solutions.
2. Local Sourcing - Businesses can cater to consumers' interest in knowing where their food comes from by offering locally-sourced products.
3. Education-based Sales - Businesses can leverage educational content to promote and sell their products.
Industry Implications
1. Agriculture - Offer locally-sourced, open-pollinated seed alternatives with an emphasis on sustainability.
2. E-commerce - Create an e-commerce platform for sustainable, locally sourced gardening products.
3. Education - Create educational programs that focus on the importance of open-pollination seeds and sustainable gardening.