Entitled "Back to the Foodture", the snack Sasu Kauppi Spring/Summer 2014 collection makes one nostalgic for the days of their childhood. Based in Helsinki, Finland, the Central Saint Martins graduate creates striking streetwear garments with a unique and crafty twist.
With a focus on finger-paint inspired prints, hand-made headwear and paper pizza jewellery accessories, the "Back to the Foodture" Sasu Kauppi Spring/Summer 2014 collection features unisex garments that are designed with the edgy urbanite in mind.
This unconventional collection is presented in a bold new catalog by photographer Osma Harvilahti who captures model duo Ama and Anton in studio. The models pull off hand-made jewellery and headwear accessories that are paired with hand-painted casuals and face-concealing athleticwear pieces.
Kindergarden Couture Catalogs
The Sasu Kauppi Spring/Summer 2014 Collection is Childlike
Trend Themes
1. Childlike Fashion - Opportunity for disruptive innovation in the fashion industry through the integration of childlike elements in clothing designs.
2. Hand-crafted Accessories - Opportunity for disruptive innovation in the accessory industry by creating handmade, unique and unconventional fashion accessories.
3. Unisex Clothing - Opportunity for disruptive innovation in the fashion industry through the promotion of gender-neutral fashion.
Industry Implications
1. Fashion - Brands can incorporate child-like elements in their designs to create unconventional fashion products and accessories.
2. Photography - Opportunity for disruptive innovation in photography by creating bold and unorthodox fashion catalogues.
3. Jewellery - Handcrafted jewellery with unconventional designs can find an increasing demand in the fashion industry.