California-based skateboarding company Santa Cruz has been supporting skaters since 1973. Known as an epicenter for skate and surf culture, Santa Cruz is still a memorable brand for extreme sports enthusiasts today.
Santa Cruz skate decks are known for being outlandish, graphic and vibrant. To pay a tribute to days of 80s skate deck styles and their collaboration with Slasher magazine, Santa Cruz released re-issues of the 80’s Slasher, Keith Meek’s pro model, and the Rob Roskopp Target 1 deck. The eccentric skateboards feature stunning graphics done by illustrator Jim Phillips. The decks are offered in pink, green, yellow and black.
If you have a passion for the rich and lively history of skateboarding culture, then this series of decks by Santa Cruz is for you.
Retro Skateboard Revivals
The Santa Cruz 80's Re-Issue is a Tribute to Iconic Skate Decks
Trend Themes
1. Retro Skateboard Revivals - The revival of retro skateboard designs presents an opportunity for creative collaborations and limited edition releases.
2. Graphic Skateboard Decks - The demand for visually striking skateboard decks opens up possibilities for artists and illustrators to showcase their talents in the industry.
3. Nostalgia-driven Products - The popularity of nostalgia-based products like reissued skateboard decks demonstrates a market for vintage-inspired items across various industries.
Industry Implications
1. Skateboard Manufacturing - Companies involved in skateboard manufacturing can explore opportunities to recreate classic designs and collaborate with renowned artists.
2. Art and Illustration - The skateboarding industry provides a platform for artists and illustrators to showcase their talents through custom skateboard designs.
3. Consumer Goods - Other consumer goods industries can tap into the nostalgia trend by offering reissued vintage-inspired products to cater to the consumer demand.