Retail stores are reopening and are introducing new fixtures like Terraboost Media's hand-sanitizing billboards. These two-in-one units have the potential to support a variety of spaces, including malls, grocery stores, airports and other heavily trafficked spaces. Terraboost Media will be donating over 100 of its sanitizing billboards to prominent supermarket and drugstore chains across the United States, and they will help to encourage consumers to donate to support families in need. Thanks to a QR code, shoppers will be able to seamlessly make a donation to Feeding America in-store.
As Brian Morrison, CEO of Terraboost Media, describes: "It's a win-win for everyone involved: the retailer, the advertiser, and the consumer who benefits from using the wipes."
In-Store Sanitizing Billboards
Terraboost's Billboards Share Advertiser Messages & Sanitizer
Trend Themes
1. In-store Sanitizing Billboards - Opportunity for retail stores to integrate advertising with hand-sanitizing features for enhanced customer safety.
2. Two-in-one Fixtures - Growing trend of combining multiple functionalities into a single fixture, offering convenience and optimizing space in heavily trafficked locations.
3. QR Code Donations - Increasing use of QR codes in physical stores to facilitate seamless in-store donations, promoting charitable actions and supporting causes.
Industry Implications
1. Retail - Retail industry can leverage in-store sanitizing billboards to enhance customer experience and generate additional advertising revenue.
2. Advertising - Opportunities for advertisers to reach a larger audience by integrating their messages with hand-sanitizing billboards in high-traffic spaces.
3. Charitable Organizations - Collaboration with brands and retailers to promote QR code donations can amplify charitable efforts and raise awareness for causes.