The Sanctuary app by digital media company Sanctuary Ventures Inc delivers mystical astrology readings on-demand targeted towards a millennial audience. The new platform provides free daily horoscopes and on-demand readings with professionals, breaching the market place to an online medium. Traditionally, tarot card, crystal, sage, and incense are practiced in person, but Sanctuary aims to push that market further.
The app builds on top of the existing astrology Facebook messenger bot, offering monthly or yearly subscription services. The services include live readings and access to chat with professional astrologers. Sanctuary recognizes the prominent shift of online services and decided that there was a gap in the market for areas of astrology, self-care, and meditation. This step to the digital platform explores a language that the younger target audience is most familiar with.
On-Demand Astrology Readings
The Sanctuary App Offers Astrology Services Aimed at Millennials
Trend Themes
1. On-demand Astrology - An opportunity to disrupt the traditional in-person astrology reading practice by providing on-demand, affordable, and accessible astrology readings online.
2. Millennial-focused Astrology Services - An opportunity to cater to the millennial market by providing personalized, relatable, and engaging astrology content and messaging that resonates with this target audience.
3. Online Subscription-based Astrology Services - An opportunity to offer specialized, premium, and personalized astrology services to subscribers, including live readings and access to professional astrologers, through an online platform.
Industry Implications
1. Digital Media - An opportunity for digital media companies to leverage astrology services to engage and monetize millennial audiences seeking personalized self-care and spiritual experiences online.
2. Wellness and Self-care - An opportunity for wellness and self-care brands to integrate astrology services into their offerings, providing a holistic and personalized approach to mental and emotional well-being.
3. Online Subscription Services - An opportunity for online subscription platforms to expand their services to include premium, specialized, and personalized astrology offerings that cater to a growing audience of young consumers seeking novel and accessible experiences online.