Canada is at the forefront of the music scene with artists like Broken Social Scene, Drake and the Weeknd -- the just released video for ‘San Diego’ by Elos Arma is no exception.
There is certainly no shortage of creativity from the Torontonian quartet. Along with stellar vocals and a catchy chorus, the track's accompanying video is a spectacle of ambush hilarity.
It begins as a seemingly normal day for the band, until they proceed to plan and execute a display of costumed hardcore dance moves in various suburban public settings. The boldly attired ambush is a throwback to the days of MySpace and "moshing", while remaining entirely relevant as plush is making a comeback -- thank you, Jeremy Scott and Adidas.
What is most appealing is the concept of having a cheeky video accompany the melodic indie pop. This pairing makes for an inescapably engaging show of talent.
Plush Toy Mosh Pits
‘San Diego’ Video by Elos Arma Pushes New Music
Trend Themes
1. Plush Toy Moshing - New trend in music videos featuring costumed hardcore dance moves and plush toys in public settings.
2. Ambush Hilarity - The use of surprise and humor to create engaging and memorable moments in music videos.
3. Cheeky Video Pairings - Combining unexpected elements, like melodic indie pop and playful visuals, to create captivating and entertaining music videos.
Industry Implications
1. Music - Opportunity for musicians and artists to incorporate unique and creative elements in their music videos to stand out in the competitive music industry.
2. Toy - The revival of plush toys in popular culture opens up new marketing and branding opportunities for toy companies and retailers.
3. Fashion - Collaborations between fashion designers and musicians, such as Jeremy Scott and Adidas, can create innovative and eye-catching visuals in music videos, showcasing both industries' creativity and style.