Samsung’s Small World celebrates World Environment Day in a playful way that inspires consumers to reimagine, recreate, and restore using product packaging. Since many shipping materials are only useful throughout the transportation process, Samsung wants to get people thinking about the many ways that cardboard boxes could be transformed into artful, play-inspiring creations.
There are buildings, animals and natural elements that have been created by Amsterdam-based paper artist AJ Smith, also known as Papersmith, transforming packaging for products like the QLED 4K TV, Galaxy S21 and the Galaxy Buds Pro into eco-conscious crafting materials. Some of the most dynamic Small World designs take the form of 3D pandas, whales and colorful cherry blossom trees, which promise to inspire imagination and even more creative designs from kids.
Play-Inspired Cardboard Packaging
Samsung’s Small World Turns Cardboard Boxes Into Playsets
Trend Themes
1. Upcycling Packaging - Packaging materials are no longer seen as waste but as valuable resources for creating sustainable and playful alternatives.
2. Playful Sustainability - Sustainability can be fun and engaging through creating playful and interactive experiences with sustainable materials.
3. Eco-conscious Crafting - Crafting materials can be made from eco-friendly sources, like repurposed packaging, to create unique and sustainable products.
Industry Implications
1. Packaging Industry - The packaging industry can explore ways to transform single-use materials into valuable resources that can be used for creative and sustainable purposes.
2. Toy Industry - The toy industry can explore options to incorporate sustainable and upcycled materials into their product design to promote creativity and sustainability to children.
3. Craft Industry - The craft industry can adopt eco-conscious crafting materials and techniques to encourage sustainable practices that are both fun and functional.