The Samsung Galaxy campaign shows that with convenient and often life-saving GPS technology, it can feel "just like you've been there" before. It illustrates this statement with images of a person travelling new and exciting places. What is unique about these images is that this person is following his or her own footsteps rather than leaving any behind.
Conceived and executed by Beijing-based ad agency Cheil China, the Samsung Galaxy campaign was photographed by Jing Hui and Zhong Shi, who also did the computer retouching. Although it is a simple concept, the stunning scenes and subtly surreal subject matter really draws its audience in. Perhaps the Samsung Galaxy campaign will even inspire some to go on an adventure.
Footstep-Following GPS Ads
The Samsung Galaxy Campaign Shows Its "Just like You've Been There"
Trend Themes
1. GPS Technology - Disruptive innovation opportunity: Develop advanced GPS tracking systems that enable real-time footstep-following for personalized advertising campaigns.
2. Surreal Advertising - Disruptive innovation opportunity: Create visually captivating and subtly surreal advertising campaigns that engage and inspire audiences.
3. Personalized Travel Experiences - Disruptive innovation opportunity: Design personalized travel experiences that utilize GPS technology to create a sense of familiarity and exploration.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Integrate GPS technology into advertising strategies to deliver personalized and immersive brand experiences.
2. Technology - Disruptive innovation opportunity: Develop cutting-edge GPS technologies for various industries, including advertising, travel, and personal navigation.
3. Travel and Tourism - Disruptive innovation opportunity: Utilize GPS technology to create tailored travel experiences that allow tourists to retrace their steps and explore new destinations.