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The Samsung Custom Dragon Phone Turns Heads

News of the Samsung custom dragon phone hit the web today and the mobile phone provider is receiving a lot of notoriety for their above-and-beyond stance when it comes to customer service.

It all started out rather innocently with Shane Bennett -- a customer of Samsung. He posted on Samsung's Facebook page with a random (and rather childlike) drawing of a fire-breathing dragon in hopes of receiving some goodies from the company.

Most big brands wouldn't reply, or would have a bland response template to send back, but not Samsung. The company replied back with a drawing of a kangaroo on a unicycle. Bennett posted to the screenshot to Reddit, which received a ton of online traffic and sparked conversation. Shortly after he got a free Galaxy S III in the mail. The best part? It was personalized with his own dragon drawing and was paired with a letter saying that this phone was "the only customized S III in Canada."

Not bad for a single Facebook comment.
Trend Themes
1. Personalized Customer Service - Companies can disrupt the industry by going above-and-beyond to personalize their customer service interactions.
2. Social Media Engagement - Utilizing social media platforms like Facebook to engage with customers can lead to viral marketing opportunities.
3. Customer Loyalty - Creating a unique and memorable customer experience can enhance customer loyalty and attract new customers.
Industry Implications
1. Mobile Phone Manufacturing - Mobile phone manufacturers can capitalize on personalized customer service to differentiate their brand and gain a competitive edge.
2. Technology Retail - Retailers in the technology industry can leverage social media engagement to generate viral marketing campaigns and increase brand awareness.
3. Customer Service Solutions - Companies specializing in customer service solutions can help businesses enhance customer loyalty through personalized interactions and experiences.

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