Sam Calagione of Dogfish Head Craft Brewery now has his own beer-brewing YouTube show -- and in the first episode, he creates a unique brew out of a very unexpected collection of ingredients.
Inspired by the wastED movement, Sam Calagione and chef Mario Batali create a garbage-based brew. They use the past-its-prime produce from Batali's Eataly restaurant in Chicago to make their own craft beer. Then they serve the food-salvaging beer at the restaurant, along with a dessert course built entirely on the wastED philosophy.
Every year, approximately 40% of the food produced for human consumption goes to waste in the U.S. The food waste movement is a huge opportunity for restaurant and food retail managers to eliminate inventory wastage in their operations. By crafting new waste-utilizing products that conscientious consumers will feel good about buying, the food industry wins on two fronts.
Garbage-Based Beers
In This New Brewing Show, Sam Calagione Makes Beer Out of Food Waste
Trend Themes
1. Garbage-based Brewing - Creating unique craft beers using food waste as ingredients presents an opportunity for brewers to tap into the sustainable and waste-reducing movement.
2. Food Waste Reduction - Developing innovative solutions to reduce food waste in the restaurant and food retail industry is a disruptive opportunity to address environmental concerns and improve efficiency.
3. Conscious Consumerism - Catering to conscientious consumers by offering waste-utilizing products and services creates a market for sustainable and socially responsible businesses.
Industry Implications
1. Brewing - Breweries can leverage the trend of garbage-based brewing to differentiate their products and appeal to environmentally conscious consumers.
2. Restaurant - Restaurants can embrace the food waste reduction trend by implementing practices that minimize waste and offer waste-utilizing menu items to attract ethically minded customers.
3. Food Retail - Food retailers can explore ways to reduce food waste in their operations and partner with waste-utilizing product manufacturers to meet the growing demand for sustainable and eco-friendly options.