These new salty snack products from AWG Brands are being launched by the brand in response to demand for options with greater value as consumers seek out ways to indulge without breaking the bank.
The product range includes new options under the Associated Wholesale Grocers' Always Save, Best Choice and Best Choice Superior Selections brands. The products include classic potato chips in several signature flavors alongside corn chips, tortilla chips, pretzel braids and more. The range also includes two ready-to-eat popcorn snacks perfect for offering quick access to the essential movie night munchie.
AWG Category Manager Jared Grieve commented on the new salty snack products from AWG Brands saying, "The salty snacks category is important because it’s the second largest in center store grocery behind water and soda. From the highly anticipated Best Choice Cinnamon sugar pretzel braids to the new value-sized Always Save potato chips, the AWG Brands salty snacks assortment puts our member retailers in a better position to compete and win through quality and price."
Cost-Conscious Private Label Snacks
These New Salty Snack Products from AWG Brands are Flavorful
Trend Themes
1. Value-driven Snack Innovations - Consumers' increased focus on cost-efficiency is prompting brands to introduce premium yet affordable private label snack options.
2. Flavor Diversification in Salty Snacks - Introducing a variety of unique, signature flavors enhances consumer appeal and meets the growing demand for more diverse taste experiences.
3. Ready-to-eat Convenience - The production of ready-to-eat snacks caters to the busy lifestyles of consumers, providing instant and convenient options for on-the-go indulgence.
Industry Implications
1. Private Label Food Products - Expanding private label product lines allows retailers to offer competitive and attractively priced alternatives to national brands.
2. Snacks and Confectionery - The evolving snack segment continues to thrive as consumers seek varied and high-quality options in their daily indulgence routines.
3. Retail Grocery - Grocery retailers benefit from innovative, exclusive product offerings that distinguish their stores through enhanced value and quality.